From his first part-time holiday job as a shop assistant in a men’s department store at 14 years of age, Keith Barrot has been involved in selling all his working life – almost 50 years!

He has sold products from giftware, pharmaceuticals, hot water systems, irrigation equipment, floor treatments and real estate.

Through his life as a salesman and business owner, he has over that time experienced market and economic ups and downs, but has always had working freedom and a comfortable lifestyle.

He has always regarded himself as an experienced rookie, continually looking to learn and apply the knowledge and skills learned to his daily work.

In his book, he sets out what he has identified as the four qualities possessed by all successful sales professionals together with a self-help program to get you started in becoming a lifelong success in the profession of selling.