The RC factor (resistance to change) is one of the main reasons organisations and individuals fail to get ahead or improve what they do in business. It is too easy to accept the status quo rather than get out of the comfort zone and take the steps needed to reach new goals, targets in sales and income. Quite often acceptance has come about with the satisfaction that what is being done is enough and the results being achieved are the best they can be so why change. The result from having this attitude is the resistance to apply any new techniques, procedures or actions as the current situation suits those involved and that anything new won’t work anyway. Complacency is the enemy of progress and unless this attitude can be changed little progress will be made in increasing business and profits. It ignores the fact that all businesses and individuals need growth as it is their insurance against the inevitable rises in inflation, costs and profits.

Comfort Zone

The more entrenched habits are the harder they are to change, but change they must if any improvements are to happen. There can be all the best of intentions to make changes but those old excuses will hold everyone back in their comfort zone of old habits. The opportunities to change and improve are available. If it’s all too hard or decisions can’t be made to shake the old habits remember the tools, techniques, information and people are out there waiting to help you to make the change. Refusing to improve will keep the status quo in place and deny the organisation or individual the opportunity to succeed.

Make Choices

The most powerful ability we have as human beings is that of being able to make choices. All the knowledge, information and tools are there for you to address those aspects of your life and business that you want to improve. You only have to make the decision to make a difference and change. Change is opportunity, the more changes there are the more opportunities there will be, and deciding that you will learn to be prepared for change will create for you the opportunities to be on your pathway to success.

Lasting Change

Quite often the motivational quick fix, silver bullet approach is seen as the overall solution to improving performance. This is only successful for the majority in the short term and will need to be repeated if it is to have lasting effect. There is the minority who will literally take on board information and apply what is learned to their daily work. However this is more the exception than the rule. Real lasting change does not happen overnight and this fact should be realised by those looking to make meaningful change. Today too many individuals and organisations with potential are not delivering the results they could be due to the fact the need is not recognised and things are going well. When the situation changes and the pressures of increased competition and lost business happen the status quo is not enough to survive in the new environment. Unless the RC factor is addressed and meaningful change is made adapting to changing markets and improved results will not occur.

“Whenever an individual or a business decides that success has been attained, progress stops”. Thomas J. Watson.